SEM

Google Adwords is online paid-per-click advertising (PPC) that allows ads to be displayed on Google search results. It is a bidding auction for keyword terms. Google Ads Manager platform is the platform used to set up and manage Google Ads.

Google ads is an auction. You bid for keyword terms. Ads will only be charged when a user clicks on your ads, the click will lead them to your website or a specific page on your website you have chosen. Selecting the right keyword terms is extremely important

With Google Ads you can set a daily budget and determine how much you want to spend. You can also select how much you would like to bid on a particular keyword so you have full budget control. Keyword terms that are more competitive will be more expense to bid for.

You can track the ongoing campaign using Google Analytics or Google Ads Manager. Measuring clicks, impressions, conversions, and spend can all be closely monitored.

PPC assists you to gain fast brand awareness about your business. It’s also a powerful tool to drive traffic to your site. With PPC you can set your target audience, meaning you can reach the right customer at the right time, PPC can show you quick results and works faster than organic SEO campaigns.

It can take a few minutes to a few hours to set up a Google Ads campaign and a few hours to a few days to see results. Usually, the longer the campaign runs, the more optimized and the better the quality of results are

Besides determining your budget, you are able to select your target market, customer demographics data (location, age, gender, language), this platform is extremely granular. Google Ads can put you right in front of your customers if your bidding and ads quality is optimized.

Yes, you can cancel your ads anytime. The cancellation will automatically stop the ads from running.