So what is the single bisggest chainge for an online business in 2019
Well the year is young. It is Feb and alot of people who have online business and who know how fast paced Digital Marketing can be are wondering what is the big change for 2019 If we did a Digital Marketing Strategy in 2015 we would have SEO at the center of that Strategy. Many other tactics would be employed such as creating content both written and video. Posting frequently on Social Media and using Adwords and Bing Ads. The center was SEO, it was all about getting your website ranked for relevant key word terms. Well it is no longer 2015 and today you don’t even need a website let alone worry about ranking it. That is correct today in 2019 you don’t even need a website to promote your business online. It’s all about word of month and reputation. Word of month online is spreading the message socially. I am saying this with complete honesty. Most of our business is SEO. Clients contact us and want to rank page one google for this term and that term. Well those days are really gone. Today you just need to be known and I mean well known on social media. Again I am saying this and I hate social media. I personally think it is fake and phony but if you want your business to survive and thrive in 2019 it’s all about getting people to know your business socially. You will need a huge budget, you will need celebrities to promote your business or influencers”people who have thousands upon thousands of social media followers”. These are the people who will broadcast who you are and create credibility. SEO became alot more complex in 2015 – 2018 and people are waking up to the reality that it is just not worth the time money and energy. You may spend months if not more than a year trying to rank and then lose your rankings in an instant. It is too time consuming and unsustainable. SEM is far too expensive. The way forward in 2019 is getting everyone to know you by word of mouth and that means social media. It should now be the center of your Digital Marketing Strategy. You will need a huge budget but it will make your business a success. If you don’t have a huge budget your competitors will have one and will succeed and dominate their market and overtake you.
Rod Day Digital Marketing Expert
SEO Bali Web Design