The modern day online technologies are developing new standards of search engine optimization. SEO services have become an necessary part of the daily lives of businesses that have an online presence. Many companies are finding it hard to compete, rank and maintain rankings in the online world.
There is strong rivalry and fierce online competition. Thus, there is a great need to make a site rank on top of the first page of a search engine if the company wants to make money Our Digital Marketing Agency focuses on SEO for Businesses in Bali which is important for companies that are looking to compete and lead the pack both today and tomorrow.
• Why is SEO Always Changing?
Search engines like Google Yahoo and Big are aware the number of websites are increasing. This number is building every day. This is added work for search engines with added numbers their resources are always stretched and their service may become slower. To tackle this, Google constantly updates and refines its algorithm. When the algorithm changes it is important this change is reflected in a website’s SEO otherwise they will be discarded and their rankings will drop. This means ongoing work, we are aware of this and we are always learning from leading industry professionals and from Google themselves so our clients are best prepared if there is a change.
• So what are some of the things we check or and always research about SEO?
Bali is a small but competitive place. Each project we work on a Team of professional people are involved. They ensure the below are taken into consideration when working on a sites Digital Marketing:
1. Content: A websites content is very important for SEO, above all the content must be relevant to the reader. A website can be in trouble if the content is not up to standard. The content must incorporate keywords in moderation, you definitely need them but you don’t want to over do it. Keywords help the search engine to identify the website and let the search engine know what the site is about.
2. SEO: this involves many processes but lets keep it simple. Today in 2016 the general trend is limit backlinks and only use them if relevant. It’s more about creating relevant content and sharing it on social media than guest blogging and spammy links are a definite no!!! On site SEO is straight forward, Title, Meta Description, H1, H2 Header Tags, Image Tags, Relevant Permalinks and making use of internal page links. It’s not rocket science but definitely worth paying us $150 per month to set up for you.
• Pay per click ads: Google adwords and Bing ads are just as good as quality SEO and in fact for may businesses this may be the preferred marketing method to use. It if set up correctly PPC will drive almost instant relevant traffic to your site. It’s very powerful, again we can set this up for $100 and manage your campaign for $150 per month. If you don’t have a monthly budget for PPC Ads you many be in trouble as SEO does take time
• The social network: Everyone takes about Social Media Marketing but again you need a budget to really make this work. Social Media Marketing is only powerful if you have a large number of followers and to get them chances are you will have to spend money on Facebook, twitter, Instagram, Pinterest campaigns. If you think you are going to magically get hundreds and thousands of people like and follow your business profiles you are probably dreaming. Content needs to be shared on Social Media and to do it properly costs money. I am communicating a common theme, you need a budget.
• Good looking Site: Having a well presented fast loading site with a functional menu is always a positive and will only help your business compete online.
When it comes to Bali local SEO Company we really know what we are doing and we are really good at our job. The main theme is Digital Marketing costs money and takes time. PPC Ads like Google Adwords/Bing Ads are almost instant but cost money and to set up and manage your PPC ads and SEO takes time and expertise, we are very affordable. Social Media again takes time to grown and earn your trust and credibility and money needs to be invested. So many people start a business with a website not knowing that 80% of a new online businesses resources should be spent on Marketing the site. We at Bali SEO Web Design can help and make your website a success.
Author: Rod Sinclair
Digital Marketing Expert