New Financial Year Boost your SEO

So You Want To Give Your SEO a Boost for the New Financial Year

Every website has highs and lows, maybe you want some more pace.
Well, as far as Google is concerned that is not enough. In order to satisfy Google and maintain or improve your rankings, you need to have good UX Design – commonly known as user experience. Google places a strong focus on UX, as Google is concerned about people having an excellent user experience on a website, it sends a message to Google saying this website has great and interesting content.

Issues like slow website pages that take ages to load or your content isn’t relevant causes people to have a poor user experience. This means they will leave your site and search for another more relevant site. This is very serious in the eyes of the all mighty Google − It is imperative you get this right in order to rank well in Google. So you’re looking to increase your SEO for the new financial year, here are the 3 most vital things you should be working on.

Page Speed
We’ve been lecturing everyone regarding page speed on our news area for a while now, and that’s because it is absolutely critical. Surfing the web with a mobile device has become the norm, and when someone is on their mobile, the last thing they want is a website which is slow to load. One possible remedy to this is to create an on-point mobile experience for your site with Accelerated Mobile Pages (AMPs). AMPs will ensure your mobile web experience is swift and engaging. If your page load times are slow look into AMPs to assist here.

Local SEO
Local SEO is the essential when it comes to ranking in Google for small to medium businesses in Bali. While broader search terms in your industry can be difficult to rank for, finding other Local options for the Google Search Engine Results Page (SERP) should help. May we introduce “Local Pack”? The essence of Local Pack is that if your business is set up for a local Google search, it will have a much greater chance of ranking high. So while you might only be a small company, you can still rank on page one Google in the Local Pack.

Featured Snippets
Many moons ago, all businesses were trying to rank #1 on Google. All things inevitably change and with the appearance of Featured Snippets things changed. Be better than position #1 be at position #0

Featured Snippets create all the visibility you require to acquire more traffic. A Featured Snippet is a box that exists at the top of a Google search results which has content taken from a website with a link to that site underneath. Sounds great so how does one get a Featured Snippet? You need to provide high-quality answers to your customer’s questions within your content. The easiest way of ranking well is to answer the key questions that your customers are typing into Google when they search for your product or service. In Google's eye this is how you build Authority.

So if you need assistance with your Digital Marketing and happen to be in Bali or Indonesia work with the best team available, Us.

Author

Rod Day - Digital Marketing Expert

What is the single biggest change in 2019 for an online business

So what is the single bisggest chainge for an online business in 2019

Well the year is young. It is Feb and alot of people who have online business and who know how fast paced Digital Marketing can be are wondering what is the big change for 2019 If we did a Digital Marketing Strategy in 2015 we would have SEO at the center of that Strategy. Many other tactics would be employed such as creating content both written and video. Posting frequently on Social Media and using Adwords and Bing Ads. The center was SEO, it was all about getting your website ranked for relevant key word terms. Well it is no longer 2015 and today you don't even need a website let alone worry about ranking it. That is correct today in 2019 you don't even need a website to promote your business online. It's all about word of month and reputation. Word of month online is spreading the message socially. I am saying this with complete honesty. Most of our business is SEO. Clients contact us and want to rank page one google for this term and that term. Well those days are really gone. Today you just need to be known and I mean well known on social media. Again I am saying this and I hate social media. I personally think it is fake and phony but if you want your business to survive and thrive in 2019 it's all about getting people to know your business socially. You will need a huge budget, you will need celebrities to promote your business or influencers"people who have thousands upon thousands of social media followers". These are the people who will broadcast who you are and create credibility. SEO became alot more complex in 2015 - 2018 and people are waking up to the reality that it is just not worth the time money and energy. You may spend months if not more than a year trying to rank and then lose your rankings in an instant. It is too time consuming and unsustainable. SEM is far too expensive. The way forward in 2019 is getting everyone to know you by word of mouth and that means social media. It should now be the center of your Digital Marketing Strategy. You will need a huge budget but it will make your business a success. If you don't have a huge budget your competitors will have one and will succeed and dominate their market and overtake you.

If you are still looking for assistance with Search Engine Optimization then feel free to explore our services.

Author

Rod Day Digital Marketing Expert

SEO Bali Web Design

Clients who will waste your time

How to quickly spot people who will waste your time

OK we all want to make money online and we all value our time but when you have an online business like any other business you will encounter people who will simply waste your time. No one wants their time and energy drained so I have three simple ways to detect a client who will just waste your time. I have worked in Sales and Business Development at a senior level in some of Australia's largest Corporate Companies so if anyone can spot a time waster I can.

They will want the cheapest price

If you were shopping for a car would you want the cheapest car on the market? No because you value quality. When someone asks you for the cheapest price they don't value your service. It's actually an insult, if they cannot afford your service then "Adios". You have set your price, you know the work involved and the time it has taken to learn the skills to provide a service so never let a client dictate the price to you.

They wont respond the a quote

I know when I deal with a serious client they are hounding me for a quote and an invoice, they want things to get moving, they want things to start straight away and step one is reviewing a quote and paying an invoice. To create a quote takes a good 30 - 40 minutes, you are providing an agreed service with pricing. You don't want to make a mistake here. To send out an invoice takes another 10 minutes. This is 40 -50 minutes of your day, you need to do this to gain new business. When I send out a quote, if the client does not respond in 24 hours I will follow up one last time 4 - 5 days later. That is it, two follow ups at a maximum. I will not waste any more time following up a third time. If they are serious they will either pay the invoice or have a good question regarding the offer. People who don't respond to quotes in a timely manner are time wasters.

People who Procrastinate

They are people who will thank you for the quote and tell you they will think about it or take up your offer in one or two months. They wont and the reason why is because they don't have the money or don't really value your service. You have to watch these people, they might ask lots of questions and want your advice but not want to pay for it. You charge of your time and your expertise, if someone it not paying the invoice let them know their questions will be answered once work is performed on their service and they pay their invoice. Don't give away your knowledge for free, unless you believe it is cheap and worthless. Don't chase or waste time with people who procrastinate, the world is full of these people.

So they art of succeeding online and with any business is spending time with the right people and not chasing and wasting time on people who don't have the money of don't recognize the value and urgency. If you are a serious client and need a quality digital marketing solution feel free to contact us and drop us an email but be warned, we will not constantly chase you.

Author

Rod Day - Digital Marketing Expert

SEO Bali Web Design